SEBI has launched a multilingual AI-driven calling campaign under Press Release No. 12/2026 dated February 13, 2026, to promote the ‘SEBI Check’ Tool and validated UPI handles for secure fund transfers.
Press Release No. 12/2026 – Regulatory Update
Through its press release dated February 13, 2026, SEBI introduced a pilot AI-enabled calling initiative to increase investor awareness about verifying payment details before transferring funds to SEBI-registered intermediaries.
The initiative strengthens SEBI’s digital transaction security framework.
SEBI Check Tool – Background and Purpose
SEBI introduced the ‘SEBI Check’ Tool and validated UPI handles on October 1, 2025, to enable verification of intermediary payment credentials. The tool allows investors to verify:
- UPI IDs of SEBI-registered intermediaries
- QR codes used for fund collection
- Bank account details before transferring funds
This mechanism reduces risks arising from fake UPI IDs, manipulated QR codes, and impersonation in digital transactions.
AI-Driven Calling Campaign – Structure
SEBI has implemented the campaign on a pilot basis. Under this initiative:
- A selected group of individual investors will receive informational calls
- The calls will explain the SEBI Check Tool
- Validated UPI handle verification will be highlighted
- Frequently asked questions will be addressed
The outreach is multilingual and AI-enabled to ensure accessibility across Indian languages.
Collaboration with Sarvam
SEBI has partnered with Sarvam, a generative AI company building Indian language models, to support multilingual communication.
The partnership enables structured, scalable, and language-inclusive investor outreach during the pilot phase.
Official SEBI Calling Number
All awareness calls under this campaign will originate only from 1600-313-384.
SEBI has disclosed this number to help investors verify authenticity and avoid impersonation fraud. Calls from any other number claiming association with this initiative should be treated with caution.
Regulatory Objective
The campaign complements the SEBI Check Tool by proactively educating investors on verifying payment channels before fund transfers. The combined framework promotes secure digital transactions and reduces fraud risk in the securities market.
Key Points
- Press Release No. 12/2026 issued on February 13, 2026.
- AI-driven multilingual calling campaign launched on pilot basis.
- SEBI Check Tool and validated UPI handles introduced on October 1, 2025.
- Official awareness calls will originate only from 1600-313-384.
Source: SEBI Press Release No. 12/2026 dated 13/02/2026 on AI Calling Campaign for Promoting Check Tool